Float

Let’s think into the future. How might we resolve wasteful single-use packaging while guaranteeing 100% delivery. No more stolen packages in NYC! Float is a B2B and B2C delivery (floating) system that allows cheap and reliable delivery straight to your door using advanced technology.

Everything was designed by myself and put together on Adobe Illustrator.

 
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- Movement of the water  - Fun contrasting colors but not too childish  - Simplicity of futuristic designs

- Movement of the water

- Fun contrasting colors but not too childish

- Simplicity of futuristic designs

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I wanted the logo to be simple and not obvious in terms of how a bubble looks. I played with combination marks; however, since this company is a startup, using a wordmark is best for initial brand recognition. Also based on my feedback, this one was most eye-catching!

I wanted the logo to be simple and not obvious in terms of how a bubble looks. I played with combination marks; however, since this company is a startup, using a wordmark is best for initial brand recognition. Also based on my feedback, this one was most eye-catching!

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