For my Design of Business class, my final project was to collaboratively create the business model for my group’s own start-up company. Initially, we didn’t know what issue we wanted to tackle since the options were endless. While this topic still remains controversial, we decided to take steps to legalizing cannabis throughout the US and slowly worldwide.
How might we do this? Tobacco is still one of the highest selling products worldwide; however, sales have decreased significantly in North America. Our solution is to provide a consulting agency that uses the tobacco industry infrastructure to slowly transition into the marijuana industry.
Amanda, Lucelia, Matthias